EST. 1931 • MEERUT, INDIA

Crafting Excellence in Sports Equipment for Nine Decades

SG (Sanspareils Greenlands) is India's premier sports equipment manufacturer, renowned worldwide for producing exceptional cricket bats, balls, protective gear, and sports apparel. Trusted by champions across 50+ countries.

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Our Legacy in Sports Manufacturing

For over nine decades, SG has been synonymous with quality, innovation, and craftsmanship in sports equipment manufacturing.

Founded in 1931 in Meerut, India, Sanspareils Greenlands began as a small workshop producing cricket bats for local players. Today, we stand as one of the world's most respected sports equipment brands, with our products used in international cricket matches, professional leagues, and by amateur enthusiasts globally.

Our manufacturing facility in Meerut spans over 15 acres and employs more than 1,200 skilled craftsmen who combine traditional techniques with modern technology. Every SG product undergoes rigorous quality control processes, ensuring it meets the highest international standards.

We pride ourselves on our sustainable practices, ethical sourcing of raw materials, and commitment to supporting sports at grassroots levels through various initiatives and sponsorships.

Learn More About Our History

Our Premium Product Range

From professional-grade equipment to training gear, SG offers comprehensive solutions for cricketers of all levels.

SG Supreme English Willow

Made from premium Grade 1 English willow, this bat offers exceptional power and balance. Handcrafted for professional players with 8-12 straight grains.

₹15,999 - ₹22,999 Inquire Now

SG Test Kashmir Willow

High-quality Kashmir willow bat perfect for club and school cricket. Offers excellent durability and performance at an affordable price point.

₹3,499 - ₹7,999 Inquire Now

SG Players Edition Limited Series

Custom-designed bats endorsed by international players. Each bat is individually crafted to player specifications with personalized branding.

₹25,000 - ₹45,000 Inquire Now

Innovation & Technology

Blending traditional craftsmanship with cutting-edge technology to create superior sports equipment.

Material Science

Our research team constantly analyzes willow properties, synthetic materials, and composite structures to enhance product performance and durability.

We use moisture meters, density scanners, and compression testers to ensure every piece of willow meets exact specifications before processing.

Precision Manufacturing

CNC machines, laser alignment systems, and automated pressing ensure consistent quality across all products while maintaining hand-finished details.

Our 3D scanning technology captures player grip styles and swing mechanics to create personalized equipment with perfect ergonomics.

Quality Testing

Every product undergoes 47 individual quality checks including impact testing, seam strength analysis, moisture resistance verification, and play testing.

Our testing facility includes bowling machines, compression testers, and climate chambers to simulate match conditions.

Nine Decades of Excellence

From a small Meerut workshop to a global sports equipment leader - our journey through time.

1931 - The Beginning

Kedarnath Anand establishes Sanspareils Greenlands in Meerut, focusing on handmade cricket bats for local players.

1952 - First Major Contract

SG becomes the official supplier to the Uttar Pradesh Cricket Association, marking our first institutional partnership.

1971 - International Expansion

SG products exported to England for the first time, beginning our global journey. Establishment of the SG brand in international markets.

1985 - Technological Advancement

Introduction of computer-aided design and modern pressing technology while preserving traditional craftsmanship techniques.

1996 - World Cup Partnership

SG becomes the official ball supplier for the ICC Cricket World Cup, a major milestone in brand recognition.

2008 - New Manufacturing Facility

Inauguration of the state-of-the-art 15-acre manufacturing campus in Meerut with automated production lines and R&D center.

2020 - Sustainability Initiatives

Launch of eco-friendly product lines, solar power installation, and zero-waste manufacturing processes.

2023 - Digital Transformation

Implementation of Industry 4.0 technologies, IoT-enabled quality monitoring, and global e-commerce platform launch.

Global Presence

Trusted by cricketing nations, professional leagues, and millions of players worldwide.

International Partnerships

SG equipment is used in over 50 countries across six continents. We maintain long-term partnerships with:

England & Wales Cricket Board (ECB) - Official supplier since 1998
Cricket Australia - Training equipment partner
West Indies Cricket Board - Match ball supplier
Sri Lanka Cricket - Full equipment partnership
Bangladesh Cricket Board - Official supplier since 2005
Afghanistan Cricket Board - Equipment and development partner

Our products are also featured in major T20 leagues including the Indian Premier League (IPL), Big Bash League (BBL), and Caribbean Premier League (CPL).

Endorsements by Legends

SG has been the equipment of choice for cricketing icons across generations:

Sunil Gavaskar

"SG bats have been an extension of my hands throughout my career. The craftsmanship is unparalleled."

Virender Sehwag

"The power and balance of SG bats perfectly complement my aggressive batting style."

Rahul Dravid

"For technical perfection and reliability, SG equipment has always been my first choice."

Mithali Raj

"SG's commitment to women's cricket and specialized equipment has helped elevate the game."

Get In Touch

Headquarters

SG Sports Complex, Delhi Road
Meerut, Uttar Pradesh 250002
India

Contact Numbers

Sales Inquiries: +91-121-2640831
Export Department: +91-121-2640832
Customer Service: +91-121-2640833

Email Addresses

General Inquiries: [email protected]
Export Orders: [email protected]
Partnerships: [email protected]

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